Parimatch also has sponsorship agreements with sporting institutions including Ukraine's national football team, FC Apoel ( Cyprus), FC Shakhtar ( Ukraine) and Virtus Pro (e-Sports). The company is the official betting and wagering partner for the UFC in EMEA, with Conor McGregor and Mike Tyson as its official brand ambassadors. Headquartered in Cyprus, the brand has been established for over 25 years and is represented in different markets ( Cyprus, Belarus, Russia, Kazakhstan, and Tanzania). Parimatch has over 1600 employees worldwide, supporting almost two million customers and covering more than 20 sports and 60 countries, 200 leagues and 600 sporting events every day. Cass Business School Masters Management 2010 2011 Events Number of Events 1 Sergey Portnov has participated in 1 event, SBC Betting on Football 2018 on Mar 20, 2018. Parimatch Chairman of the Board Related Hubs Education Sergey Portnov studied at Cass Business School. Parimatch is an international betting platform connecting emerging markets with the world of traditional and niche betting. Sergey Portnov is the Chairman of the Board at Parimatch. McGregor joins global boxing icon Mike Tyson, UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters in Parimatch's stable of brand ambassadors. As part of the agreement, the sporting icon collaborates on promotional content and consumer activations. The new campaign comes hot on the heels of McGregor's first trip to Ukraine in October, where Parimatch hosted a press conference in the MMA legend's honour.Ĭonor McGregor has a two-year personal endorsement deal with Parimatch across the CIS region. 5 In December 2018, Parimatchs CEO, Sergey Portnov won Leader of the year award. In his advertising campaign for Parimatch he was true to himself - unpredictable and brutal, but always reliable and charged to win," said Parimatch CEO Sergey Portnov. Parimatch is an international sports betting company in Europe with. Portnov explained: The partnerships have been exceptional, and I’ll explain why. "It is impossible to put Conor's personality into words, and also impossible to remain indifferent to him. Speaking at the recent Betting on Sports event, CEO of Parimatch Sergey Portnov explained some of the benefits of linking up with renowned athletes Conor McGregor and Mike Tyson. Parimatch Launches New Advertising Campaign Featuring Conor McGregorįilming for the campaign lasted for three days, and took place in Dublin and Kyiv.
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